About the campaign
Every year, during Diwali, Courtyard by Marriott, Mumbai curates
premium Diwali Hampers. These hampers are purchased by their
top clients/individuals who want to maintain a certain social status.
This year, the team wanted to increase the overall sales of the
hampers. Until recently, they would promote their hampers via cold
calls to their clients, flyers and physical visits to their client's offices.
Their usual marketing is functional in nature and it didn't help in
attracting new clients. Watch our case study to know how we
generated leads worth over 4 million rupees.
Results:
- Leads worth over 4 million rupees
- Over 350 leads
- A mention in Times of India's Brand Equity
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Watch the case study.