About

Founded on a belief in the power of Simple & Smart travel, Holiday Inn Express® hotels are a part of the IHG brand family. Frictionless, transparent, personal and value-rich, Holiday Inn Express hotels want their guests to feel empowered, confident, comfortable and savvy. The brand wanted to launch Express Café – a new F&B space – across its hotels in India. The mood and communication of this space had to be consistent with the brand. From creating customised iconography to writing that reflects the brand's true personality and visuals that interpret the brand optimally, we created several communication touchpoints to ensure that the space stays true to the brand.